Salesforce’s $5.66 Billion Braze Deal Highlights Customer-Engagement Technology

On 20 October, Salesforce announced its agreement to acquire Braze for approximately $5.66 billion in enterprise value. Braze’s platform supports personalised engagement across websites, mobile applications, email and messaging channels, placing customer engagement and marketing technology at the centre of the announced transaction. Marketing agencies and businesses can explore opportunities in customer analytics, campaign measurement and digital engagement platforms. HPC can support marketing-data integration, website infrastructure and reporting systems; contact HPC for a quotation for your digital strategy requirements.